Gaya APA

Clow, K, E., Baack, D. (2018). Integrated Advertising, Promotion, And Marketing Communications (ed.8). United Kingdom: Pearson Global Edition.

Gaya MLA

Clow, Kenneth, E.., Baack, Donald. "Integrated Advertising, Promotion, And Marketing Communications". ed.8 United Kingdom: Pearson Global Edition, 2018. Text.